RewardStyle Rooftop Party NYC


Everyone loves a glamorous rooftop party and let me tell you, RewardStyle along with their event sponsors, know how to do it right!

Join me as I get ready for a fun afternoon of networking and meeting new faces – this is my personal New York Fashion Week day three journal.  

Day three of New York Fashion Week was disgustingly humid with forecast for afternoon and evening storms.  I began my day began with a gross tasting coffee and a catching up on writing blog posts and editing my upcoming eCourse.

Today was the day that I was most looking forward to – I had been invited to attend the RewardStyle Rooftop Party at the Empire Hotel in NYC.  I couldn’t wait to meet a new bunch of like-minded individuals and experience a different angle of New York.

At 2pm it was time to get ready:

I used my GHD Eclipse to add a few extra loose waves before and pulling back the hair from one side of my face and secure it with bobby pins/ kirby grips.

Next it was time to apply makeup.  I knew it was going to be hot and stick outside, so I went with my tried and tested sweat-proof makeup combination which included my life saving primer…dramatic by true, the Hourglass Mineral Veil Primer.

Let me know in the comment section below
if you’d like to see a video How-To on this makeup comb!

With hair and makeup complete, there was only one thing left to do – get dressed…

I wanted to keep my look light, fun and summery  – neon pink and red are one of my favourite colour combinations.

Shop the image below by clicking the + signs:

Top:  Sleeveless Silk Cami
Pants: Campbell Capri in Stretch Cotton
Blazer: Puff-Sleeve Blazer in Triangle Dot
Shoes: Regola Platform Heels in Patent Leather
Belt: Grosgrain Patent Leather Belt
Earrings: Jupiter Gem Drops Earrings
Purse: Kate Spade Grove Court – Lainey Leather Tote


RewardStyle Rooftop Party Time

There was no way that I was braving the subway before an event – it’s like the heat of the earth in there!  So I grabbed an Uber – the driver proceeded to sing his best rendition of Frozen’s ‘Let It Go’ for the entire 10 minute car ride.

I couldn’t help but giggle to myself and wish that my neighbor (who loves that movie) was with me to enjoy the performance!

Finally I was perched on top of the Empire Hotel in the Upper West Side.  I pinched myself – I was really here!

With a refreshing vodka, lime and soda in one hand and a camera in the other, I networked with fellow bloggers that had converged on The City from all over the United States. | Empire Hotel NYCView-from-the-top---Empire-Hotelwww.fromshelleywithlove.comRewardStyle Rooftop

Setup on the terrace outside, in gorgeous marketplace style, were the RewardStyle Rooftop Party Event Sponsors which included some of my favourite brands along with a couple that I’d never heard of previously…but am now falling in love with.

I finished the night by taking a ride on the Subway to Eataly – one of my favourite places in New York City, where I ordered a glass of wine and the calamari linguine…delish.

A massive thank you to RewardStyle for inviting me to their New York Fashion Week Rooftop Party – it certainly was one of the highlights of my week in The City.

With love and gratitude,

Shelley Cohen